Mergers and their effect on indie’s

Mergers between companies is happening at at more and more frantic pace these days, at least it seems to me. In this day and age, I’m not so sure it’s necessarily a good thing. Take the Comcast/Time Warner Cable merger. If it goes through, one cable company will have nearly 45% of the entire cable tv/internet market. In a nation where people outside of metropolitan areas(and sometimes inside) have only one ISP/TV provider, this looms even larger as the monopoly is really is.

For authors, the biggest merger news is the that Hachette(the same guys that are in the news fighting with Amazon) have bought Pegasus Books. This is the fourth largest publisher(Hachette) buying the sixth largest(Pegasus). Big companies for big dollars. But like any merger that happens in the corporate world, I’m sure jobs will be cut, positions redefined, and soforth.

For unpublished authors, this means another publisher you might have had a chance to get your book out through is gone. I firmly believe there’s still a place for traditional publishing in this ultra-modern internet age, but I’m afraid that one day but one company will hold all the strings. That means, fewer new authors get published, few agents to pitch too, fewer chances for a new writer to shine.

This article shares someone’s experiences in the publishing world that went through a merger. I found it both informative and insightful. And, if I may, a little disquieting. :/

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See You in the Future,

J S Eaton

Aeonith.com

Covers

You can’t judge a book by its cover. There, I got it out of the way. Whew 🙂

Covers are very important for books, and one of the hardest things for an independent author to do. There’s a myriad of decisions right there. What kind of cover do I want? Should I do it myself? If someone else does it, who? How do I know they’ll do good work? How do I know I’ll get what I pay for? And how much do I spend?

These can be some of the hardest questions to answer. I’ve spent many on hour pouring over cover art, checking the artists themselves, how much work they’ve done for others, etc.. Every day there’s another person making e-book covers, so the search for the right artist can be an exhaustive one, to say the least.

PW has a good article here that goes into it to some degree. Helpful advice, to be sure. In the end though, I think every author has to decide for themselves what’s best for their book. And it’s a difficult process, I know.

Be sure to read Tales of Aeonith

Brendas Moon2edited

 

for a great new story every day.

See you in the Future,

J S Eaton

Aeonith.com

 

 

Don’t be in a rush to rush!

Is that ever my problem! I want to hurry up and finish, I want to get that book out NOW! I mean, I spent all that time writing it, right?

Patience is a virtue, as is known, and in publishing, traditional and self, it is so much more important. Believe me, I realize as much as anyone, how hard it is to wait. But giving your book some lead time, getting the word about it out  before it comes out is really one of the keys to success.

There’s a great article here that was really inspiring. Might help make the waiting a little easier. Maybe.

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for awesome new fantasy art every day!

See You in the Future,

J S Eaton

Aeonith.com

Whats your Brand?

An important part of marketing yourself as an author is branding. It’s an imortant part, as it lets people know who you are, what you writing about, why, etc… With a publisher, much of that is done for you, you just send whatever info the publisher needs and they get it out to everyone, all the papers, magazines, websites, etc… As an indie, it’s up to you to do all that.

There’s an awesome article here that goes through all that in good detail. Being an indie author is tough, alot harder than creating a manuscript and sending it to someone else to polish up, get printed, and let everyone in the world(literally) know about it.

We all need as much help as we can get

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J S Eaton

Aeonith.com

Robert Galbraith/J.K. Rowling keeps Amazon/Hachette dispute in the news

Due out later this year, J.K/Robbie’s book The Silkworm is likely to be in short supply at Amazon upon release, giving another much-needed boon to those small, indie booksellers out there. Amazon’s strategy with all this still baffles me. Perhaps they didn’t think the word would get out that they were trying to squeeze more money out of a publisher, or if it did how big a deal it would be. Although I’ll grant that, for the moment, it sill isn’t front page news. Business is business, as they say.

Still, despite Amazon’s statement basically saying that the problem wouldn’t be resolved anytime soon, I’m still holding out hope that the parties come to some kind of mutual agreement soon. There’s room in this world for everyone, I think. Amazon and independents, print and e-books, Can’t we just all get along? :/

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See You in the Future,

J S Eaton

Aeonith.com

Indie Authors need Marketing

Hey all. Glad you could stop by.

Of all the things that go along with being an author, especially an independent, marketing is probably the  hardest concept to put into play. At least, it is for me. And actually, that’s just a little bit frustrating to say the least. I mean come on, I just finished writing a such-and-so-long novel here, how come I can’t come up with a marketing plan? I mean, I am smart, aren’t I? Heh, not so fast, eager-Mcbeaver 🙂 Being smart isn’t all you need.

To me, marketing is like an object in a mirror. It’s right there, I should just be able to reach out and touch it! But nope, not matter how much I try to reach into the glass, it just looks back at me, out of reach. D’oh!

The solution is an always-ongoing, ever-changing, never-easy process. Learning, always learning, is key here. Keeping up with the times is important as well. Seems like there’s a new social media site/app out there every week. And you never know who’s going to try it, so you want to get your book in front of people’s hungry eyes before the page gets flooded.

There’s a nice article here on marketing books, and I think alot of those principles apply to what independent authors do, or maybe should be doing. I like to think I got something out of it anyway.

Be sure to read Tales of Aeonith

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for a great new story every day.

See you in the Future,

J S Eaton

Aeonith.com