An important part of marketing yourself as an author is branding. It’s an imortant part, as it lets people know who you are, what you writing about, why, etc… With a publisher, much of that is done for you, you just send whatever info the publisher needs and they get it out to everyone, all the papers, magazines, websites, etc… As an indie, it’s up to you to do all that.
There’s an awesome article here that goes through all that in good detail. Being an indie author is tough, alot harder than creating a manuscript and sending it to someone else to polish up, get printed, and let everyone in the world(literally) know about it.
We all need as much help as we can get
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J S Eaton