Book Reviews, Bestselling Books & Publishing Business News | Publishers Weekly

http://www.publishersweekly.com/#path/pw/by-topic/authors/pw-select/article/63453-my-self-publishing-journey-the-publicist-partnership.html

Now I’m sure having a publicist is great, if you can afford it. And that’s the main issue facing so many indie authors these days, cost. After paying for a professional edit and a decent cover, you could have easily shelled out a thousand dollars already. How do you afford more? Are you even expecting to make that much on your book sale?  And what if you don’t?
It’s an exciting time to be an indie author, no mistake about it. But most of us don’t have very large budgets to work with, and while marketing is absolutely essential to success, we indies may have to try and figure that one out for ourselves.

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